Bryan W. Heckman, PhD
Founder & CEO
PhD in Clinical Psychology
Born and raised in Ephrata, PA. Attended University of Pittsburgh (go panthers) then obtained graduate degree from University of South Florida (go bulls).
Completed clinical internship at the Medical University of South Carolina (MUSC), and currently employed here as an Assistant Professor in the Department of Psychiatry and Behavioral Sciences.
Bryan has lost a grandfather, grandmother, and two aunts to smoking related cancer, and his sister is currently experiencing her journey overcoming it. No one deserves this fate.
Bryan has dedicated his life to developing cancer prevention solutions, with a focus on behavioral interventions to simplify the process of becoming smoke-free. To better serve smokers, this company was formed to deliver scalable evidence-based solutions, with wide reach and high accessibility.
Alex Hirsch, BA
B.A. in Mathematics and Psychology from Wesleyan University
Born in Amherst, MA, Alex has lived in four cities over the past eight years. He enjoys moving around and getting acquainted with new areas and new people. He is currently pursuing a masters degree in computer science at the University of Pennsylvania, where he is pleased with how bike friendly the streets are, and how plain friendly the people are.
Alex believes that healthcare is too important to be left to infrequent, and often inaccessible, trips to the doctor’s office. To him, the future offered by b2 solutions in which the doctor attentively lives in your pocket must be reached without delay. He also feels that community is essential to health, an understanding that was fostered by two years of living with his grandmother and great-aunt. Finally, he is convinced that technology can allow treatments to be rapidly improved and personalized, simply through use. Alex is thrilled to be part of a team that is using these principles to deliver the future of healthcare.